Overview

The new IDEA zine is CARLA. Published in an edition of just 300 copies, the book is a collection of screenshots of Carla Sozzani at Comme des Garçons fashion shows. Amazingly simple, arguably meaningful.

Carla is a proposal to explore the stories within the sub-narratives of a fashion show, delving deeper than just the clothes and exploring the intersection of figures who have been self-powered, creating significant changes in the interconnected strategies of fashion circulation.

Since 2017, Marco Marino has been meticulously searching for the presence, looks, and normal gestures of Carla Sozzani, captured in the online videos of Rei Kawakubo's Comme des Garçons fashion shows (and other brands under their umbrella) openly available on the web, mainly thanks to YouTube. He obsessively screenshotted these moments, no matter how fleeting, when Carla appeared on the front row. Eleonora De Chiara brought Marco's collection to IDEA.

CARLA
RESEARCH AND TEXTS BY MARCO MARINO EDITED AND CURATED BY ELEONORA DE CHIARA
SOFTCOVER WITH TIP-ON POSTCARD 21 x 16cm
40 PAGES
FIRST EDITION OF 300